Aim for Wow!

Written by ShadowMason on November 30th, 2011

There are three responses to a piece of design — yes, no, and WOW! Wow is the one to aim for.”
   ~ Milton Glaser

Temperance River, Tofte, Minnesota, United States

Wistful Dreams

Shooting for that Wow! I remember my first few photography and art classes I learned that achieving that Wow that Milton Glaser is referring to comes rarely but the more photographs you take, drawings you make, paintings you paint, or dances you dance the more opportunities and the more “Wows” you achieve. In photography and using film I consider the Good Vs Bad ratio to be 1:36. Hopefully, one “good one” to every thirty-six shots. When taking snapshots, we get off easy. After reading Milton Glaser’s quote posted on 100+ Inspiring Quotes, I googled to see what the good to bad ratios are today in this digital age. Seems… it is about the same as film. Most post state the individual trashes about eighty percent of all shots.

Personally, I find it hard to throw any away… Not that I think they are all good but my tastes change as I am exposed to more art, read more books, partake in more conversations. Times change so does our tastes. I think the only exception to this rule regarding good Vs bad is when it comes to drawing. Here for some reason I associate it to time. Now if you are doing gesture drawing or blind contour then the ratio might be associated with quantity. But when time spent with a piece of paper with pen or pencil in hand… a so-so drawing can become magnificent when days or even hours are spent with it. I think, in my mind it has to do with the human endeavor that is associated with it.

I am sure many will disagreed but that is the way I see it today.


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